HealthMedia, Inc.

Healthcare Webinars

Re-Thinking Disease Management: What we can learn from the Wellness Industry

Overview:

A patient-centric approach to DM is available that has shown outstanding results. Learn what major health plans are doing to teach basic self-management skills, apply motivation and self-confidence techniques and relate to their audience. A Best Practice Approach

Speaker:

Kevin Wildenhaus, Ph.D. Director of Behavioral Science and Data Analytics, HealthMedia, Inc. S

Kevin Wildenhaus, Ph.D. is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. Dr. Wildenhaus received his doctorate from Wayne State University. Prior to joining HealthMedia, he held the position of Director of Behavioral Science in the Department of Family Medicine at Henry Ford Health System. He has given hundreds of lectures, presentations and workshops on health-related topics. In addition, Dr. Wildenhaus is the Sport Psychologist for the Pittsburgh Steelers. H

Date:

06/12/2008

An Alarming Wake-up Call: The Impact of Insomnia on Your Organization

Overview:

 

Speaker:

Richard Bedrosian, Ph.D and J. Todd Arnedt, Ph.D

Date:

04/30/2008

What Every CFO Should Know – Why You Can’t Afford to Ignore Productivity Impairment

Overview:

 

Speaker:

Neil Oktavec Manager of Benefit Strategy and Analytics, McKesson S

Neil Oktavec is Manager of Benefits Strategy & Analytics at McKesson Corporation. Prior to that he was Manager of Benefit Decision Support and Analytics at Wells Fargo, where he worked for over 11 years. He has an undergraduate degree in Sociology from UC-Berkeley and a Masters in Statistics of California State- Hayward. H

Date:

03/13/2008

Taking the Bite Out of Binge Eating: A New Approach to Treatment Options

Overview:

 

Speaker:

Laurel Watt-Aldredge, PsyD. Director of Training at Walden Behavioral Care S

Dr. Laurel Watt-Aldredge. Laurel is a Doctor of Psychology and a licensed psychologist who has trained and worked extensively in the field of eating disorders. She is currently the Director of Training at Walden Behavioral Care in Waltham, Massachusetts and the staff psychologist for Walden's Master Balance Program, a specialized treatment program designed to treat binge and night eating. Laurel also serves on the Board of Directors for MEDA (Multiservice Eating Disorder Association). H

Date:

02/14/2008

Build a Connection: Maximizing Participation and Outcomes in Health Management Initiatives

Overview:

 

Speaker:

Alicia Rinaldi Manager, Participation Strategy, HealthMedia

Date:

01/31/2008

A Relaxed Approach to Stress

Overview:

 

Speaker:

Richard Bedrosian, Ph.d. Director of Behavioral Health, HealthMedia, Inc.

Date:

12/13/2007

The Real Cost of Back Pain, Productivity and Profitability

Overview:

Why should you care about back pain? Chronic back pain sufferers report productivity impairment at a rate 26% higher than non-sufferers. That's $13,000 per person in non-productive time being lost each year! Chronic back pain sufferers also report more sick days which lead to escalating medical and disability expenses. S

This webinar takes a looks at case studies for treating back pain with patient self-care being the goal of the overall treatment plan and the opportunity for scable web-based intererventions taht can prevent the progression into higher acuity levels. H

Speaker:

Jennifer Vaughan, M.Ed.and CHES Manager, Tailored Media Group, HealthMedia, Inc. S

Ms. Vaughan earned her Master's of Education in Health Promotion and Education from the University of Cincinnati. Her master's thesis regarding athletic trainers' perceived self-efficacy in dealing with female athletes with eating disorders was published in the Journal of Athletic Training. Jennifer received her bachelor of Sport Sciences degree in exercise physiology and athletic training from Ohio University. She has worked with the University of Michigan Spine Program as well as several wellness facilities and collegiate athletic teams. She is currently completing her MBA at the University of Michigan. H

Date:

11/15/2007

Achieving and Measuring Productivity Improvement

Overview:

Where should you put your dollars, and how can you measure improvement?
Productivity—it’s what makes businesses thrive. Human capital produces the widgets, provides the service, closes the deal, mans the production line, and creates business strategies. When human capital is impaired, business suffers. As an employer or healthcare professional, you are increasingly aware of the economic impact of health problems on worker productivity and lost labor time due to health reasons. S

What if there was a way to identify where to invest in health management programs based on the productivity of your population?
Popular thinking might suggest that a weight management program would provide the greatest returns, but what about stress, depression, or other programs? How can you identify your productivity gaps using an HRA? H

Speaker:

Ed Baas Director of Product Marketing, HealthMedia, Inc. S

Ed Baas is the Director of Product Management at HealthMedia.
Ed directs the product launch and support activities for HealthMedia's online web interventions. Ed has more than 20 years experience in software development, with experience in consulting, marketing, international business development and product development. H

Date:

10/25/2007

Obesity: Quantifying a Super Heavyweight Problem

Overview:

Everyone is talking about the problem of obesity but we’re not doing enough to address it. Employers are paying attention to obesity because they can’t afford not to. Quantifying the impact of obesity is increasingly revealing staggering results as we discover that:

1.medical costs represent only part of the equation – additional impacts to productivity are dramatic!
2.co-morbid and co-behavioral conditions tied to obesity can exponentially increase costs.

Speaker:

Steve Bennett Director, Industry Marketing, HealthMedia, Inc. S

Steve is responsible for expanding market acceptance and penetration of HealthMedia’s behavior change interventions, including identifying new market opportunities and expanding existing markets with new product launches for healthcare plans, employers, behavioral health organizations, and pharmaceutical firms He has over 15 years of experience as a health management professional across for health plans, universities, hospitals and corporate fitness centers. Most recently Steve worked as a health promotion and wellness consultant at BlueCross and BlueShield of Vermont where he built a series of new health management tools and services and served as a health management consultant for employer groups of all sizes in Vermont. Steve has a BA in economics and business administration and obtained a MS in health promotion management from The American University in Washington D.C. H

Date:

09/27/2007

The Painful Truth
A Comprehensive Approach to Pain Management

Overview:

The Painful Truth is that most health management programs DO NOT include a program for chronic pain, does yours?

The Impact is just as painful!

Chronic back pain sufferers report productivity impairment at a rate 26% higher than non-sufferers. That’s $13,000 per person in non-productive time being lost each year! Chronic back pain sufferers also report more sick days which leads to escalating medical and disability expenses.

In this one hour webinar, Kaiser Permanente’s Dr. Bertagnolli will share aspects for treating chronic pain with patient self-care being the goal of the overall treatment plan and the opportunity for scalable web-based interventions that support the goals of the program.

Relief is on the way!
There is a chronic pain program that focuses on helping individuals live with chronic pain and deal with the issues the can significantly impact disability and back-to-work programs.

Speaker:

Andrew Bertagnolli, Ph.D Care Management Consultant, Kaiser Permanente S

Andrew Bertagnolli is a licensed clinical psychologist. He received his BA in psychology from Vanderbilt University in Nashville, TN and his MA and PhD from California School of Professional Psychology in Alameda, CA. He has worked a Kaiser Permanente since 1996 as a psychologist with the chronic pain program in San Francisco and the Division of Behavioral Medicine at Santa Teresa , as a Program Coordinator at Regional Health Education Department. He currently works as the Care Management Consultant at Kaiser Permanente in Oakland and oversees projects including Chronic Pain Population Management Program, Hypertension and Cancer. In addition, he currently is the staff psychologist for Spine Care Medical Group, in Daly City, CA, where he performs pre-operative psychological evaluations for patients undergoing spinal surgery or device implantation. He has been on faculty at San Francisco State University, The Wright Institute, Alliant University, California Institute of Integral Studies and University of California-San Francisco. He has extensively published in many professional journals and newsletters and has presented internationally to various healthcare professionals on a variety of topics. H

Date:

07/26/2007

Utilizing an Intelligent HRA to Drive Participation Into Wellness and Disease Management Programs

Overview:

Participation and Recruitment-a huge issue within the health and disease management industry. How DO you get the participant into the correct wellness and disease management program?

http://healthmedia.acrobat.com/ihra/event/regsitration.html S

Utilizing an intelligent Health Risk Assessment can be a powerful tool. Knowing the participants' risks, needs, barriers, stage of change, motivation and self-confidence; you can drive them into the interventions at the time that will provide the most impact. HealthMedia is proud to present an approach to intelligently recruit participants to the right intervention at the right time for the most successful outcomes. This complimentary webinar will be hosted by Mary Jo Cartwright, Director of the Tailored Media Group, HealthMedia, Inc. H

Speaker:

Mary Jo Cartwright, Director, Tailored Media Group, Healthmedia Inc. S

Mary Jo is responsible for leading a team of Content Developers, Graphic Designers, Web Designers and Researchers in the process of designing, developing, and testing scientifically valid computer-tailored products. She has 25 years experience in implementing and leading innovative teams in the development of computer-based and web-based applications and products for various industries including healthcare, education, design and engineering, and manufacturing. H

Date:

06/12/2007

The Secret of the Hidden Burden of Depression

Overview:

Approximately 20 million Americans suffer from depression; a disease which can be invisible to the eye but whose burden to the economy can not be ignored!

The hidden burden has revealed that depression intensifies chronic ailments, complicates care and treatment, and decreases productivity and increases health care costs. Every company and health plan needs to address the challenge of coping with the burden of depression.

Imagine…
A comprehensive, confidential intervention for depression that can be bundled into your current DM program, integrated with your phone-based counseling,scalable enough to reach more participants and accessible 24/7 with achievable outcomes.

Speaker:

Richard Bedrosian, Ph.D., Director of Behavioral Health, HealthMedia, Inc. S

Dr. Bedrosian is the Director of Behavioral Health Science at HealthMedia, Inc. Dr. Bedrosian is a clinical psychologist with 29 years of experience in treating depression, addictions, anxiety disorders, and the aftereffects of childhood trauma or abuse. He was personally trained and supervised by Dr. Aaron T. Beck, a world-renowned psychiatrist who is known as the “Father of Cognitive Therapy”. Dr. Bedrosian is also the author of numerous books, chapters, and articles focused on depression, suicide, family dynamics and related problems, including the 1994 volume, “Treating Family of Origin Problems: A Cognitive Approach”. H

Date:

04/26/2007

A Scalable Approach to Diabetes Management

Overview:

When your population is diagnosed with diabetes are they directed to one of 23,900,000 diabetes references on the internet?

Will they derive comfort from a medical reference site?

We can show you how your Diabetic Population can make an emotional connection with a web-based intervention. S

In this one hour webinar, Health Alliance Plan (HAP) of Michigan, a subsidiary of the Henry Ford Health System, will share their implementation of an online diabetes intervention into their DM strategy. We will also illustrate how your diabetic population can make a connection with an online intervention that addresses emotional issues like coping, understanding, social support and depression; and how the patient can better use the healthcare professional and improve their medication adherence. H

Speaker:

Ed Baas, Director of Product Marketing, HealthMedia, Inc. Terri Kachadurian, Director of Worksite Wellness, Health Alliance Plan (HAP)

Date:

03/01/2007

Patient Knows Best

Overview:

The Doctor/Patient Relationship is a huge issue within the health and disease management industry. How DO you get the doctor more involved in patient care? The answer may surprise you… you can’t! But you can get the patient more involved. Patient Empowerment has tremendous potential to improve disease management and reduce overall healthcare costs.

HealthMedia is proud to present an approach that moves the doctor/patient relationship from one of dependency to partnership, resulting in improved outcomes, productivity and reduced healthcare costs.

Speaker:

Steven Schwartz, Ph.D. Research Director, HealthMedia Inc. S

Steve leads internal and external research projects and studies, develops proposals, provides scientific guidance to program development staff, and sets the company's scientific and product development agenda. Most recently, he was the director of Research at the Oakwood Healthcare System and was an Adjunct Lecturer for the University of Michigan Dearborn Department of Behavioral Sciences. Steve received his Bachelor of Arts in General Psychology from Wayne State University, an MA in Experimental Psychology from the College of William and Mary, and a Ph.D. in Clinical/Health Psychology from Virginia Commonwealth University. H

Date:

01/23/2007

Reducing the Impact of Depression on Healthcare Costs and Worker Productivity

Overview:

Depression affects more than just the mind. With the cost of depression over $83 Billion annually, it affects worker absenteeism, productivity, disability and healthcare costs.

Drugs alone may not be the answer for all problems and all people.

HealthMedia is proud to present a new approach to overcoming depression. Acquired through our recent acquisition of MySelfHelp.com, the premier company for online behavioral health interventions, HealthMedia's approach will provide effective alternatives to ease the economic burden of depression and mood disorders.

Speaker:

Richard Bedrosian, Ph.D. Director of Behavioral Health, HealthMedia, Inc. S

Richard Bedrosian, Ph.D., Director of Behavioral Health Science, HealthMedia, Inc.Dr. Bedrosian is a clinical psychologist with 29 years of experience in treating depression, addictions, anxiety disorders, and the aftereffects of childhood trauma or abuse. Dr. Bedrosian was personally trained and supervised by Dr. Aaron T. Beck, a world-renowned psychiatrist who is known as the “Father of Cognitive Therapy”. Dr. Bedrosian is also the author of numerous books, chapters, and articles focused on depression, suicide, family dynamics and related problems, including the 1994 volume, “Treating Family of Origin Problems: A Cognitive Approach”. He received his B.A. in Psychology from Brown University, his M.A. in Psychology from Assumption College, and his Ph.D. in Clinical Psychology from Miami University. H

Date:

12/13/2006

The Impact of Sleep Disorders on Healthcare Costs and Worker Productivity

Overview:

The statistics are eye-opening. 50 to 70 million Americans suffer from sleep disorders and 30% of the adult population complains of sleep disruptions. It is no wonder that the impact on healthcare costs and lost worker productivity due to a lack of a good night's sleep is significant; an estimated $77 to $92 Billion a year!

HealthMedia is proud to present a new approach to overcoming insomnia and other sleep disorders! Acquired through our recent acquisition of MySelfHelp.com, the premier company for online behavioral health interventions, HealthMedia's approach will provide effective alternatives to ease the economic burden of insomnia and sleep related disorders.

Speaker:

Richard Bedrosian, Ph.D. Director of Behavioral Health, HealthMedia, Inc. S

Richard Bedrosian, Ph.D., Director of Behavioral Health Science, HealthMedia, Inc. Dr. Bedrosian is a clinical psychologist with 29 years of experience in treating depression, addictions, anxiety disorders, and the aftereffects of childhood trauma or abuse. Dr. Bedrosian was personally trained and supervised by Dr. Aaron T. Beck, a world-renowned psychiatrist who is known as the “Father of Cognitive Therapy”. Dr. Bedrosian is also the author of numerous books, chapters, and articles focused on depression, suicide, family dynamics and related problems, including the 1994 volume, “Treating Family of Origin Problems: A Cognitive Approach”. He received his B.A. in Psychology from Brown University, his M.A. in Psychology from Assumption College, and his Ph.D. in Clinical Psychology from Miami University. H

Date:

11/14/2006

The Science Behind Compliance: What Lies Beyond Patient Education?

Overview:

HealthMedia has studied the behaviors of over 4,000 individuals across 23 different conditions such as asthma, diabetes, osteoporosis, heart disease, COPD and more and the results as to what really influences medication compliance are both surprising and intriguing. The outcomes will shed new light on medication compliance and persistency for health plans, employers and pharmaceutical companies. S

In this webinar we will share what lies beyond traditional patient education with actionable strategies for incorporating behavior change principals into your adherence initiatives. H

Speaker:

Ted Dacko, President and CEO of HealthMedia Inc. S

Ted has over 30 years of experience in executive-level management, principally in the area of software applications and solutions. H

Date:

06/20/2006

You Can’t Afford NOT to Deal With the Obesity Crisis!

Overview:

The cost of obesity far outweighs the costs of obesity management products. 65 million Americans spend over $33B each year on “quick fix” weight loss solutions; but if they’re working, why is $93 billion of the nation’s annual medical bill attributed to obesity related health care conditions?

The results are in and we know that the cost to treat obesity related diseases and their effects on productivity are out of control, 77% higher than for people of healthy weight! Can you afford NOT to deal with obesity? S

Learn what you can expect to gain through improved productivity and reduced health care utilization through web-based behavior change intervention for weight management. H

Speaker:

Trina Histon, PhD, Project Director Weight Management Initiative, Care Management Institute, Kaiser Permanente S

Trina Histon, PhD is the Project Director for Kaiser Permanente’s (KP) Care Management Institute (CMI) Weight Management Initiative and has been with CMI since 1998. Dr. Histon’s involvement with CMI began with her development and expansion of CMI’s depression program. In addition to the creation of comprehensive evidence-based guidelines, Dr. Histon developed models of care for depression, coordinated and led national forums, and collaborated on three CMI Depression Outcomes Reports. Prior to joining CMI, Dr. Histon managed research projects designed to measure and improve the quality of care delivered by providers for the Pacific Business Group on Health in San Francisco. H

Date:

05/16/2006

A Recipe for Success: The 10 Essential Ingredients for Offering Online Wellness and Disease Management Programming

Overview:

Learn how employers and health plans can impact longer-term healthcare costs by incorporating 10 essential ingredients into current health promotion or disease management strategies.

S

Presentation of positive outcomes achieved by companies that have implemented HealthMedia’s lifestyle and disease management programs.

H

Speaker:

Ted Dacko, President and CEO HealthMedia Inc. S

Prior to HealthMedia, Ted was the President and CEO of Centromine, an Internet behavioral health software firm located in Ann Arbor, MI. Ted established Centromine as the leading ASP in the behavioral health marketplace. Ted has held positions as Vice President of Business Development for Hyperion Solutions, a $400 million, high-growth financial applications firm, and was the Senior Director of Financial Applications for Comshare, Inc., a $100 million software company, and also served as President and CEO of Orion Micro Systems. H

Date:

02/22/2006

Chronic Illness Self-Management: The Missing Piece of The Disease Management Puzzle

Overview:

Chronic Illness Self-Management is the httest topic in Disease Management today. This seminar describes how a health plan or employer can impact longer-term healthcare costs by implementing a Chronic Illness Self-Management Program. The webinar shares positive outcomes of the program in a group setting, as used by individuals and it’s efficacy in a fast-paced environment. S

Presentation of positive outcomes achieved by companies that have implemented Chronic Illness Self-Management programs. H

Speaker:

Kate Lorig, R.N., Dr.P.H and Anna Silberman, BS, MPH S

Kate Lorig, RN, DrPH, Director of the Stanford University Patient Education Center and a respected thought leader in the realm of Disease Management and the originator of the Chronic Illness Self-Management category.

Anna Silberman, BS, MPH,Vice President Preventive Health Services, Highmark Inc. H

Date:

01/26/2006

A Relaxed Approach to Stress

Overview:

Did you know that stress is linked to chronic health problems such as:

• cardiovascular disease


• musculoskeletal disorders


• psychological disorders


• immune function disorders

Stress is also the cause of more absenteeism and less productivity that any other health risk and results in health care expenditures that are nearly 50% greater than for workers who report lower level of stress.

So what can you do to reduce the stress of your employees or health plan members? Join this free teleconference to learn:

• The true magnitude of the problem


• Details on the impact it may be having on your business


• Barriers to helping people reduce the stress in their lives


• Strategies for overcoming these barriers


• Outcomes to expect by providing the right stress management program to your population

S

Presentation of positive outcomes achieved by companies that have implemented HealthMedia's stress reduction program "Relax". H

Speaker:

Ted Dacko, President and CEO of HealthMedia Inc. S

Prior to HealthMedia, Ted was the President and CEO of Centromine, an Internet behavioral health software firm located in Ann Arbor, MI. Ted established Centromine as the leading ASP in the behavioral health marketplace.

Ted has held positions as Vice President of Business Development for Hyperion Solutions, a $400 million, high-growth financial applications firm, and was the Senior Director of Financial Applications for Comshare, Inc., a $100 million software company, and also served as President and CEO of Orion Micro Systems. H

Date:

04/21/2005

Evidence Based Health Risk Reduction

Overview:

Q: What do Kaiser Permanente, Highmark, UPS, Boehringher Ingelheim and Johnson and Johnson have in common?

A: Healthier members and employees, more efficient healthcare utilization and high member and employee satisfaction. They are also all customers of HealthMedia.

Many of you have said "your programs look promising, but can you prove that they work?" Hear Ted Dacko, President and CEO of HealthMedia discuss the outcomes these customers and many others have achieved with HealthMedia products and services for the nation’s leading healthcare cost drivers:

Obesity

Stress

Smoking

Nutrition

Back Pain

Chronic Illness self-management

The following hot topic areas will be addressed:

• Efficacy
  
• Productivity
  
• Participation
  
• Satisfaction
  
• ROI
  

S

Presentation of positive outcomes achieved by companies that have implemented HealthMedia's lifestyle management programs. H

Speaker:

Ted Dacko, President and CEO of HealthMedia Inc. S

Prior to HealthMedia, Ted was the President and CEO of Centromine, an Internet behavioral health software firm located in Ann Arbor, MI. Ted established Centromine as the leading ASP in the behavioral health marketplace.

Ted has held positions as Vice President of Business Development for Hyperion Solutions, a $400 million, high-growth financial applications firm, and was the Senior Director of Financial Applications for Comshare, Inc., a $100 million software company, and also served as President and CEO of Orion Micro Systems. H

Date:

03/23/2005

Creating "Expert Patients": Improving the Self-Management Skills of Patients Living with Chronic Conditions Part 2

Overview:

Classic disease management has focused on improvements to medical management to achieve significant cost savings. Getting to the next level of program outcomes requires a parallel behavior change approach than maximizes a person's self-management skills. HealthMedia® introduces Care™ for your Health, an approach to improving the self-management skills of a population-ultimately resulting in improved outcomes and lower costs. S

HealthMedia's approach to improving the self-management skills of a population-ultimately resulting in improved outcomes and lower costs. H

Speaker:

Kevin Wildenhaus, PhD. Director of Behavioral Science, HealthMedia Inc. S

Kevin Wildenhaus, Ph.D. is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. Dr. Wildenhaus received his doctorate from Wayne State University. Prior to joining HealthMedia, he held the position of Director of Behavioral Science in the Department of Family Medicine at Henry Ford Health System. He has given hundreds of lectures, presentations and workshops on health-related topics. In addition, Dr. Wildenhaus is the Sport Psychologist for the Pittsburgh Steelers. H

Date:

09/30/2004

Creating "Expert Patients": Improving the Self-Management Skills of Patients Living with Chronic Conditions Part 1

Overview:

An Expert Patient has the confidence, skills and knowledge to better self-mange their chronic conditions. These patients make better use of health care resources, have better relationships with their healthcare providers, and have higher levels of treatment compliance. How do we create Expert Patients to make disease management more effective?

Speaker:

Kevin Wildenhaus, PhD. Director of Behavioral Science, HealthMedia Inc. S

Kevin Wildenhaus, Ph.D. is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. Dr. Wildenhaus received his doctorate from Wayne State University. Prior to joining HealthMedia, he held the position of Director of Behavioral Science in the Department of Family Medicine at Henry Ford Health System. He has given hundreds of lectures, presentations and workshops on health-related topics. In addition, Dr. Wildenhaus is the Sport Psychologist for the Pittsburgh Steelers. H

Date:

08/31/2004

It's Time to Weigh-in on Weight-loss

Overview:

Why should you care about obesity?

Did you know an estimated 97 million American adults are either obese or overweight and the percentages have risen 17% to 70% respectively over the past ten years? These percentages translate to as much as $93B in annual medical bills and medical expenditures for the treatment of obesity-related diseases. Dramatic reductions in your healthcare costs related to obesity and overweight can be achieved. This presentation will address the overwhelming need of employers and health plans for an affordable program to help overweight and obese populations lose weight for good. S

Dramatic reductions in healthcare costs related to obesity and overweight can be achieved with an affordable program to help employer and health plan populations lose weight for good. H

Speaker:

L. Suzanne Suggs, PhD, MSc, CHES S

Suzanne Suggs, PhD, MSc, CHES has over eight years experience in on-line health communications and Web-based research. She is a Certified Health Education Specialist, an Associate Member in the American Academy of Health Behavior, a reviewer for three scholarly journals, and a Collaborator at the Global Centre for e-health Innovation at the University of Toronto. Dr. Suggs has expertise in planning, developing, and evaluating multi-media tailored and targeted health education and behavior change programs. Prior to joining HealthMedia, Dr. Suggs was a post-doctoral fellow at McMaster University. Her graduate studies focused on Web-based tailored health communications and the consumer-provider relationship in an on-line setting. H

Date:

08/19/2004

Back Pain and Profitability: Next Generation Back Care Solutions

Overview:

Why should you Care about Back Pain?

Studies have shown that back pain costs close to $100B annually in related work and medical costs. A reduction of only 1% could save nearly $1B annually in lost productivity, significantly more when you consider health care utilization and Worker's Compensation. You can reduce and prevent the loss of productivity due to back pain for the following populations: those who have recently suffered an episode of back pain and would like to prevent a future episode, those who suffer from chronic back pain and those who may be at risk for future back pain. S

This webinar will discuss a revolutionary back pain solution for nearly every population. H

Speaker:

Kevin Wildenhaus, PhD, Director of Behavioral Science, HealthMedia, Inc. S

Kevin Wildenhaus, Ph.D. is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. Dr. Wildenhaus received his doctorate from Wayne State University. Prior to joining HealthMedia, he held the position of Director of Behavioral Science in the Department of Family Medicine at Henry Ford Health System. He has given hundreds of lectures, presentations and workshops on health-related topics. In addition, Dr. Wildenhaus is the Sport Psychologist for the Pittsburgh Steelers. H

Date:

07/29/2004

Highmark® Blue Cross Blue Shield Gives HealthMedia® Lifestyle Management Programs High Marks: How interactive tailored disease management programs are exceeding expectations.

Overview:

Because the Director of the Preventive Health Division at Highmark Blue Cross Blue Shield acknowledged that 75% of premature death and disease is caused by unhealthy behaviors, she decided to offer HealthMedia free personalized online lifestyle improvement programs to Highmark employees in July, 2002. This teleconference shares the compelling results of the initial offering and walks you through the decision to roll the HealthMedia programs out to 4.3 million members. S

The compelling results of the initial offering of HealthMedia products to a major "Blue", and walks you through the decision to roll the HealthMedia programs out to 4.3 million members. H

Speaker:

Tina Palaggo-Toy, Director, Worksite Preventive Health, Highmark Inc.

Date:

05/19/2004

"Where Does Wellness End and Disease Management Begin: A Multidisciplinary Approach" Part 2

Overview:

Part 2 discusses the problems with current disease management strategies. Why short-terms ROI metrics don't work, why health promotion doesn't integrate well with disease management. How the focus of disease nanagement needs to include both clinical science and behavioral science. S

Problems with current disease management strategies. H

Speaker:

John Riedel, MBA, MPh and Kevin Wildenhaus, PhD S

John Riedel, MBS, MPh is President of Riedel and Associates Consultants, Inc. He is co-founder of and contributor to the Institute for Health and Productivity Management. Kevin Wildenhaus, Ph.D., is Director of Research for HealthMedia, Inc. He is a clinical psychologist specializing in health behavior change and practical effective health intervention programs. H

Date:

04/01/2004

"Where Does Wellness End and Disease Management Begin: A Multidisciplinary Approach" Part 1

Overview:

Do you know the right questions to ask of your Disease Management Vendor? This teleconference addresses the questions facing employers and health plans today. The market trends in disease management and how major employers, health plans, colleagues and competitors are managing health related costs. John Riedel shares the results of the Disease Management Market Research he conducted last fall for HealthMedia, Inc., as well as insight into the Business Roundtable Survey. S

Market trends in disease management and ways in which major employers, health plans, colleagues and competitors are managing health related costs. Insights into the Business Roundtable Survey. H

Speaker:

John Riedel, MBA, MPh and Kevin Wildenhaus, PhD S

John Riedel, MBS, MPh is President of Riedel and Associates Consultants, Inc. He is co-founder of and contributor to the Institute for Health and Productivity Management. Kevin Wildenhaus, Ph.D., is Director of Research for HealthMedia, Inc. He is a clinical psychologist specializing in health behavior change and practical effective health intervention programs. H

Date:

03/25/2004

Breathe: Next Generation Smoking Cessation Solutions

Overview:

Smoking costs the U.S. approximately $97.2 billion year in healthcare costs and lost productivity.

80-90% of COPD cases are due to smoking, and COPD costs an average of $1520/year or almost 3x the per capita cost of asthma. In today's tough economic times, it is more important now than ever before to evaluate our current smoking cessation programs. We need to ensure that we are making the most of the time and money that we are spending on these programs. Would you be interested in a Smoking Cessation program with cost/success as low as $15?

Learn how HealthMedia's smoking cessation program, "Breathe", can be an effective, high-reach, affordable solution that can be used to help your population quit smoking for good. S

Smoking costs the U.S. approximately $97.2 billion a year in healthcare costs and lost productivity. “Breathe”, a smoking cessation program, can be an effective, high-reach and affordable solution. H

Speaker:

No audio available.

Date:

03/02/2004

Pharmaceutical Webinars

Improving Medication Adherence: The Prescriber Patient Paradigm

Overview:

Dr. Kevin Wildenhaus of HealthMedia and Russ Sieger of Triple I discuss the capabilities of the new partnership between HealthMedia and Triple I and how a best of breed integration will strenghten the Patient-Provider Relationship through better outcomes S

What are you doing about Prescriber Engagement & Patient Adherence for your brand? In this one-hour complimentary webinar, we will focus on the use of behavioal science and bran experience programs that drive prescriber engagement and patient adherence. H

Speaker:

Russ Sieger and Kevin Wildenhaus, Ph.D

Date:

06/05/2008

Improving Medication Adherence:The Missing Link to Better Outcomes

Overview:

Everyone knows that medication adherence is critical variable to disease management success and not enough is being done about it.�

Around 18% of patients never fill a new prescription
70% of all medical prescriptions go unconsumed
Indirect costs of non-adherence include $50B in productivity loss
Approximately 60% of patients cannot identify their own medications
NEJM study projects that non-adherence results in an additional $100B in healthcare costs annually
In order to win the healthcare battle, you must find the missing link to better outcomes!

Join us for a one-hour complimentary webinar where Healthmedia will share our insights on Medication Adherence.

What are the predictors of future adherence?
What is the impact of adherence on productivity health, relationships, quality of life?
What are the psychological indicators of non-adherence?
What can you do with tailoring and behavioral science to use these constructs to improve adherence? S

Medication Aherence is a critical variable in the success of all disease management strategies. This is the hidden truth and the secret to changing fortunes for the better (financial, health outcomes, etc.) H

Speaker:

Kevin Wildenhaus, Ph.D. Director of Behavioral Science & Consulting Group, HealthMedia, Inc. S

Dr. Wildenhaus is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. At HealthMedia he leads the Behavioral Science and Consulting Group and is the Principal Investigator on a Robert Wood Johnson grant looking at internet based self-management interventions for weight control, goal setting and nutrition. He has given hundreds of lectures, presentations and workshops on health-related topics. He completed his doctorate from Wayne State University, with a major in Clinical Psychology and a minor in Industrial & Organizational Psychology. In addition, Dr. Wildenhaus also serves as the Team Psychologist for the 2006 Super Bowl Champion Pittsburgh Steelers. H

Date:

08/16/2007

Fire & Ice ™: The 7 Keys to Successful Medication Adherence

Overview:

Dr. Wildenhaus combines his behavioral science experience in developing adherence intervention programs at HealthMedia and his work as Team Psychologist for the Pittsburgh Steelers to share the secrets to effective behavior change.

Learn how your brand can improve medication adherence, through positive outcomes from HealthMedia’s adherence intervention programs.

Speaker:

Kevin Wildenhaus, Ph.D, Director of Behavioral Science, HealthMedia, Inc. S

Kevin Wildenhaus, Ph.D. is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. Dr. Wildenhaus received his doctorate from Wayne State University. Prior to joining HealthMedia, he held the position of Director of Behavioral Science in the Department of Family Medicine at Henry Ford Health System. He has given hundreds of lectures, presentations and workshops on health-related topics. In addition, Dr. Wildenhaus is the Sport Psychologist for the Pittsburgh Steelers. H

Date:

05/09/2006

The Caregiver Role in Patient Medication Compliance

Overview:

Over 52 million people in the United States perform caregiving services; caregivers are key stakeholders for your brand. Dr. Suzanne Suggs will introduce you to this complicated group, examine demographic & cultural differences, and discuss effective caregiver tactics to support your brand. S

There is growing evidence that caregivers play a critical role in supporting proper medication compliance for their loved one. H

Speaker:

L. Suzanne Suggs, PhD, MSc, CHES S

Dr. Suggs has over eight years experience in on-line health communications and Web-based research. She is a Certified Health Education Specialist, an Associate Member in the American Academy of Health Behavior, a reviewer for three scholarly journals, and a Collaborator at the Global Centre for e-health Innovation at the University of Toronto. Dr. Suggs has expertise in planning, developing, and evaluating multi-media tailored and targeted health education and behavior change programs. Prior to joining HealthMedia, Dr. Suggs was a post-doctoral fellow at McMaster University. Her graduate studies focused on Web-based tailored health communications and the consumer-provider relationship in an on-line setting. H

Date:

09/23/2004

The "IDEAL" Audit: A New Tool for Analyzing the Effectiveness of Compliance & Persistency Programs

Overview:

Once you’ve determined what is working for your brand, how can you further improve these compliance & persistency initiatives? This teleconference presents the IDEAL Audit Tool: a 5-point evaluation designed to help you assess any compliance and persistency initiative. The Audit approach can be applied to all of your marketing media - everything from websites and direct mail to telecounseling and DTC advertisements. This helpful audit tool has the acronym I.D.E.A.L., which focuses on the key criteria for effective compliance & persistency initiatives: Integrated, Data-centric, Evidence-based, Adaptive, and Longitudinal. S

How do you determine the effectiveness or success of compliance & persistency programs? H

Speaker:

Victor J. Strecher, Ph.D. Chairman of the Board & Founder, HealthMedia, Inc. S

Dr. Strecher is a renowned speaker, researcher, and author in the field of health behavior change. Since 1995, Dr. Strecher has served as Associate Director at the University of Michigan Comprehensive Cancer Center and the Director of the University's Health Media Research Laboratory in Ann Arbor, Michigan. In addition, Dr. Strecher is a professor at two schools at the University: the School of Public Health and the School of Medicine. In 1998, Dr. Strecher founded HealthMedia, Inc.—a company designed to create interactive, tailored behavior change solutions for pharmaceutical, medical device, healthcare, employer, and direct-to-consumer settings. H

Date:

09/08/2004

The Super Consumer: A Brand Manager's Guide

Overview:

The great news is almost anyone can become a Super Consumer. Independent studies support our findings that tailored behavior change programs can demonstrate significant improvements in self-management skills and double the number of Super-Consumers among participants. Improvements in self-management translate into tangible benefits for your brand. Dr. Kevin Wildenhaus will introduce you to the expert patient, discuss the value for your brand, and provide you with a guide to empowering the Super Consumers in your target market. S

An expert patient, or "Super Consumer", makes better use of health care resources, has better relationships with their healthcare providers, and higher levels of treatment compliance. H

Speaker:

Kevin Wildenhaus, Ph.D. Director of Behavioral Science, HealthMedia Inc. S

Dr. Wildenhaus is a Clinical Psychologist specializing in health behavior change and practical, effective health intervention programs. Dr. Wildenhaus received his doctorate from Wayne State University. Prior to joining HealthMedia, he held the position of Director of Behavioral Science in the Department of Family Medicine at Henry Ford Health System. He has given hundreds of lectures, presentations and workshops on health-related topics. In addition, Dr. Wildenhaus is the Sport Psychologist for the Pittsburgh Steelers. H

Date:

08/26/2004

DTC Advertising: To Acquire and Retain Customers?

Overview:

Dr. Marta Wosinska of the Harvard Business School has spent several years researching DTC advertising and direct-to-physician promotions in the pharmaceutical industry, and most recently has been examining the impact of various marketing activities on drug therapy compliance. In this session, Dr. Wosinska will discuss: the implications of DTC advertising for your brand & your market share, the right mix of physician detailing with DTC, and the relationship between DTC and patient compliance. S

Under what conditions could DTC advertising actually lower compliance? And when could your DTC ad benefit your competitors more than you? H

Speaker:

Marta Wosinska, Ph.D. S

Dr. Wosinska is an Assistant Professor of Business Administration in the Marketing unit of the Harvard Business School. Her current research focuses on category expansion effects of advertising and their implications for firm strategy. Her related work on direct-to-consumer advertising and direct-to-physician promotions has been received with a considerable interest by pharmaceutical manufacturers, health insurance companies and governmental agencies such as the Food and Drug Administration and the Federal Trade Commission. In the context of pharmaceuticals, she has also been studying the impact of various marketing activities on drug therapy compliance. At the Harvard Business School she teaches the required first year MBA course in marketing. H

Date:

09/04/2003

Using Multicultural Tailoring to Maximize your Brand

Overview:

Dr. Ken Resnicow, a world-renowned authority in the field of multicultural messaging, will explore the implications and benefits of incorporating these theories into an effective real-life marketing strategy for your population. This seminar is designed to help you: understand your target market's cultural identity, distinguish different levels of cultural tailoring, and apply culturally based segmentation to your market place. S

With real-life examples of advertising campaigns and epidemiological data, this interactive teleconference will examine the theories behind multicultural communications. H

Speaker:

Ken Resnicow, Ph.D. S

Dr. Resnicow is a Professor in the Department of Health Behavior & Health Education at the University of Michigan's School of Public Health and in the Department of Behavioral Science and Health Education at Emory University's Rollins School of Public Health. Prior to joining Emory, he was chief of child health and special populations research at the American Health Foundation in New York. His research interests include the design and evaluation of health promotion programs for special populations, particularly cardiovascular and cancer prevention interventions for African Americans; understanding the relationship between ethnicity and health behaviors; substance use prevention and harm reduction; motivational interviewing for chronic disease prevention; and comprehensive school health programs. H

Date:

05/13/2003

Impacting Patient Motivation and Self-Efficacy to Drive Brand Compliance

Overview:

Dr. Victor Strecher's research has shown that while most patients are highly motivated to remain compliant to their drug regimen, they often lack the self-confidence to follow through. With 20 years of practical experience in patient behavior change, and case studies with leading pharmaceutical manufacturers like Aventis Pharmaceuticals, Baxter Healthcare Corporation, & GlaxoSmithKline, Dr. Strecher has designed this seminar to help brand managers understand patient behavior, identify key compliance barriers, develop interventions to impact self-efficacy & motivation, and drive medication adherence. S

Increase brand compliance, persistency, and efficacy by targeting your compliance efforts. H

Speaker:

Victor J. Strecher, Ph.D. S

Dr. Strecher is a renowned speaker, researcher, and author in the field of health behavior change. Since 1995, Dr. Strecher has served as Associate Director at the University of Michigan Comprehensive Cancer Center and the Director of the University's Health Media Research Laboratory in Ann Arbor, Michigan. In addition, Dr. Strecher is a professor at two schools at the University: the School of Public Health and the School of Medicine. In 1998, Dr. Strecher founded HealthMedia, Inc.—a company designed to create interactive, tailored behavior change solutions for pharmaceutical, medical device, healthcare, employer, and direct-to-consumer settings. H

Date:

04/16/2003

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