Engage 2009

Working (well) on the Road: How new innovations in wellness coaching engaged an unexpected response from a large employer.
Dan Clark, VP of Product Development, LifeSynch
Wednesday, May 13th - 1:00-2:00 PM
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According to the National Governor's Association Report on Healthy Living, if one in ten American adults started a regular walking program, the nation would save $5.6 billion in annual heart disease expenditures. Yet in 2007, thirty states had a prevalence of obesity equal to or greater than 25 percent. How can health providers, corporations and employers better engage individuals to reduce obesity?

Wellness coaching is a personalized program that helps participants achieve their goals for living a healthier lifestyle. For employers and members, it helps decrease total healthcare spend. For members it increases their productivity and improves overall quality of life.

New innovations in wellness coaching will integrate the skill set of certified coaches, the convenience of telephony and the possibilities of the web. LifeSynch's Vice President of Product Development will discuss best practices and lessons learned from a customer implementation of integrated wellness coaching.

Back in the Saddle: Kaiser Permanente's innovative strategy to triple participation rates in online back pain and healthy lifestyle programs.
Joe DiMilia, Project Manager, Internet Services, Kaiser Permanente
Wednesday, May 13th - 2:15-3:15 PM
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Kaiser Permanente was stunned at the participation rates of the HealthMedia® Care™ for Your Back and healthy lifestyle programs. How does a health plan more than triple their participation in online programs? Find out how Kaiser Permanente was able to enroll over 2,000 members in 30 days. Learn the secrets to their success and the plan to continue increasing participation for better outcomes.

Tipping the Scales: Changing the financing of health care.
Kyle Rolfing, CEO, RedBrick Health
Wednesday, May 13th - 3:30-4:30 PM
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The cost of health care benefits has reached a tipping point. Many companies are questioning how they will provide health care for their employees. Even more alarming: 50-70 percent of health care costs are attributed to avoidable behaviors. RedBrick Health provides a groundbreaking financial paradigm shift combined with personalized health and advocacy. By moving to a defined contribution strategy and linking what employees pay to how engaged they are in their health, both employers and employees can control their health care costs and enjoy the rewards of improved health and greater productivity.

Gold Mine: How Health Alliance Plan of Michigan uses data to develop golden relationships with their employer customers.
Judith Sullivan, Director, Consultant Business Commercial Group Sales
Dena Negarah, Health Promotions Coordinator, Health Alliance Plan of Michigan (HAP)
Thursday, May 14th - 10:15-11:15 AM
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In today's economy, health plans are challenged with maintaining their employer relationships. It is important to be able to prove to the employer customer that your program offering is improving their bottom line. With the use of HealthMedia reporting, HAP was able to reveal some impressive findings around the health of employer groups. Outcomes revealed which health issues were resulting in the greatest productivity losses and outlined the most prevalent lifestyle risks. Learn how this approach has led to stronger relationships with HAP's employer group customers.

Arming the Calvary: Changing the battle plan for chronic conditions management.
Wendy Vida, Clinical Preventionist, Highmark, Inc.
Kevin Wildenhaus, Ph.D., Director, Behavioral Science and Data Analytics, HealthMedia, Inc.
Thursday, May 14th - 11:30-12:30 PM
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By teaching patients the skills needed to effectively take personal control in the face of chronic illness, self-management interventions arm the patient for improved quality of life. Hear how 6,514 Highmark members who participated in a tailored, online chronic illness self-management program, are experiencing improved health and quality of life, and overcoming stress, worry, and productivity impairment. A medical claims analysis shows that 2007 health care costs were $937 less per participant than projected. Understand the key components of an effective self-management program, and 90-day outcomes on critical components of effective chronic illness self-management.

Sharp-shooters: How a Blues Plan and Staywell Custom Communications hit the target with a member-centric portal.
Beth Wilson, VP, Payor Sales & Business Development, Staywell Custom Communications
Wednesday, May 13th - 1:00-2:00 PM
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Health plans and employers alike won't want to miss this session that lays out the strategy of a major Blues Plan for integrating an automated web coaching component through a member-centric portal. Come find out what is involved in the process and the benefits for your participants.

Fountain of Youth: How LifeSynch has retooled their marketing strategy to better engage their aging population.
Ken Hopper, M.D., Chief Medical Officer, LifeSynch
Wednesday, May 13th - 2:15-3:15 PM
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Eighty year-old Gerald of Deming, New Mexico, once referred to the steps going into his local post office as Mt. Everest. He wouldn't even attempt them. "I'd just sit in the car while my wife Julie went in," says Gerald. "Now, I can zip up those steps."

Gerald is becoming the norm in a pool of health-conscious seniors. As the population ages, more programs are emerging to encourage seniors to get active and get fit, safely. LifeSynch, an expert in health and productivity, has successfully built health and fitness programs that are benefitting seniors. But today's senior population is more tech savvy and digitally connected than ever before. LifeSynch's chief medical officer will discuss the health landscape of seniors and how the company has re-tooled products and services with today's seniors in mind. Emphasis will be placed on back care, wellness and long term health conditions that affect the aging.

Quick Draw: Using the most intelligent HRA in the "west" to quickly identify health risks of those who may need it most, including those who are reluctant to participate.
Bob Adams, Vendor Relations Manager, Preventive Health Services, Highmark, Inc.
Wednesday, May 13th - 3:30-4:30 PM
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Time is a hot commodity in this fast-paced world. Many participants don't have the time or patience to complete a full-length health risk assessment. So how do you keep from losing them? How do you effectively engage a participant quickly, identify health risks, and recruit participants into the right intervention at the right time? A new solution has been developed that does both. Learn why HealthMedia developed this HRA and how Highmark is using it to quickly engage participants.

JACKPOT! How a Fortune 35 Employer hit the jackpot and is winning with employee wellness.
Fikry W. Isaac, M.D., MPH, Director, Worldwide Health & Safety, Johnson & Johnson
Jennifer Bruno, B.S., Director of World Wide Wellness & Health Promotion, Johnson & Johnson
Thursday, May 14th - 10:15-11:15 AM
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Johnson & Johnson will share results of a nine-year study of their 120,000 worldwide employees and the launch of their wellness platform. The study demonstrates that a well-conceived health and wellness program that focuses on prevention, self-care, risk factor reduction, and disease management can produce substantial benefits for employers and their employees. Utilization and expenditures may be reduced by better treatment coordination of existing health conditions.

Corralling Global Frontiers: Changing behaviors worldwide using online health interventions.
Healthe and Vic Strecher, Ph.D., Chief Science Officer, HealthMedia, Inc.
Thursday, May 14th - 11:30-12:30 PM
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As the world becomes smaller, global expansion is becoming a reality for employers and health plans. Healthe, an international health and wellness organization, and HealthMedia will present a progress report on the Singapore government Health Promotion Board pilot for diabetes and weight management. This presentation will include how the Healthe personal health record (PHR) was integrated with HealthMedia products and how cultural and language tailoring was applied throughout the programs.

Culture of Health Bulls Eye: How Advocate used innovation to drive a 120 percent increase in participation for their employer population.
Kim Dwyer, Director of Benefits, Advocate Health Care
Nicole Martel, Senior Manager, Advocate Health Care
Wednesday, May 13th - 1:00-2:00 PM
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Improving your benefit design can create greater impact. This session will present an overview of Advocate Health Care's health and productivity program. A Chicago faith-based health system with nearly 24,000 health plan participants, Advocate integrated a wellness program design into its benefits plan design for greater impact. This session will illustrate the importance of a comprehensive incentive program that targets all risk levels. Participants will learn how to strategically design a health and productivity program that will maximize participation and reach better outcomes.

Grabbing the Bull by the Horns: Participation strategies for integrated condition management.
Mark Anderson, VP, Strategic Development and Innovation, SHPS/Carewise
Wednesday, May 13th - 2:15-3:15 PM
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Studies indicate that siloed approaches across an integrated condition management strategy do not produce participation. SHPS has grabbed the bull by the horns and changed their strategy from siloed solutions to member-focused solutions. Learn how they rope ‘em in through data infrastructure, risk analytics, and value demonstration.

Rallying the Troops: Learn how leading organizations develop and execute effective participation strategies, a panel discussion.
Panel includes: Sharon Lambros, COO, Medcost
Marcia Hladilek, Director, Health Improvement, Physicians Plus Insurance Company
Moderator: Missy Popp Lloyd, Director, Participation Strategy, HealthMedia, Inc.
Wednesday, May 13th - 3:30-4:30 PM
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Participation is the industry pain point that affects virtually every health management initiative. Employers and health plans spend precious time and money evaluating and implementing the best offering for their members, but are continuously faced with the challenge of engagement. In these times of economic uncertainty, every penny counts. Learn how leading organizations are driving participation through innovative ideas and best practices.

Leading the Horses to Water: How an integrated participation strategy continues to exceed expectations.
Barbara Pelletier, Director, Health & Wellness, Baystate Health
Thursday, May 14th - 10:15-11:15 AM
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No one expects participation to exceed 75 percent during the first 50 days of an employee wellness program, but everyone is happy when it happens! Baystate Health created a comprehensive strategic plan for building a culture of health for its 10,000 employees and their families. Learn how Baystate launched a winning program and created effective communication, including the "I am Baystate Healthy" video, and facilitated a viral marketing strategy that penetrated all levels of the organization. Baystate Health is ranked as one of the top 100 integrated health networks in the country, and is a recognized leader in best practice culture of health for employees, family members, and the community.

Wanted: Healthy, Productive Employees: Health Alliance Plan's new health engagement product rewards members with lower premiums and co-pays for engaging in lifestyle management programs.
Terri Kachadurian, Director, Worksite Wellness Health Alliance Plan of Michigan
Thursday, May 14th - 11:30-12:30 PM
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Isn't it time to reward participants for taking care of themselves, instead of paying handsomely when they have a major health issue? Health Alliance Plan of Michigan's new health engagement product does just that. Learn how HAP is saving money by spending it on the front end and encouraging their members to engage in lifestyle management programs.

Giddy Up: Reaping the benefits from your employees and members by offering a comprehensive physical activity program.
Elizabeth Hairopoulos, Health & Wellness Coordinator, Mercy Health Plans
Wednesday, May 13th - 1:00-2:00 PM
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Hurry up, the stagecoach is leaving! If you don't already know, the benefits of implementing a physical activity program are countless in terms of the improved wellness of participants. Don't be left in the dust. Mercy Health Plans will share their experience in the planning and implementation process of offering a comprehensive physical activity program to employees and members. Learn how you can gain support and leadership for your initiative by coordinating and communicating with participants.

Double or Nothing: Thriving in a multimedia world. Doubling-up on multimedia for recruitment leads to doubled participation-KP Mid-Atlantic States drives member participation through phone-based, speech-enabled outreach.
Shannon Hines, Director of Prevention and Health Promotion, Kaiser Permanente, Mid-Atlantic States
Alexandra Drane, President and Co-Founder, Eliza Corporation
Wednesday, May 13th - 2:15-3:15 PM

If you're looking for a new approach to recruitment, consider this session. In partnership with Eliza Corporation, Kaiser Permanente of the Mid-Atlantic States (KPMAS) has developed a "Thrive Healthy Living" program designed to increase participation in lifestyle management programs. Learn how this multimedia approach more than doubled participation in online weight management and stress management programs and increased participation in smoking cessation programs four-fold. Plus, hear how Eliza is using what we learned from KPMAS to better support members' health and well-being going forward.

Eating Better for Maximum Energy and Performance
Jennifer Lea, BS, CSCS, CPT, Performance Coach, Human Performance Institute
Wednesday, May 13th - 3:30-4:30 PM
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As a performance coach, Jennifer trains hundreds of corporate executives on the role of fitness, exercise, and nutrition in energy management for increased productivity, engagement, and performance.

Further Down the Trail: How LifeSynch continues to increase participation in six HealthMedia supported programs and implement new techniques.
Dana Gresky, Ph.D., Metrician, LifeSynch
Pat Gotcher, President, LifeSynch
Thursday, May 14th - 10:15-11:15 AM
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A lot has changed in a year. Our company, previously known as Corphealth, has been rebranded as LifeSynch. Since last year's Engage presentation on Arkansas's state employees, we have increased participation in all six of our HealthMedia-supported programs and implemented new techniques (Hummingbird).

This presentation will include an update on last year's presentation, in which we demonstrated that employees experienced positive outcomes while participating in LifeSynch's Balance program, including weight loss and reduced impairment at work. This year, we will demonstrate how the Balance program has grown over time with updated outcomes, claims-based results, and productivity estimates. We will also provide a status update on our Breathe program and our plans for future analyses.

Addiction Recovery Trailblazers: How Hazelden moved from an acute to a chronic care model to improve patient outcomes through ongoing support.
Janelle Wesloh, Director Recovery Management, Hazelden Foundation
Thursday, May 14th - 11:30-12:30 PM
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It is important to understand the concept that chemical dependency is a disease. Learn about Hazelden's journey towards integrating disease management within their curriculum for chemical dependency recovery and treatment, as they strive to improve patient outcomes for those they serve. My Ongoing Recovery Experience (MORE) is a cutting-edge web and phone-based recovery management program that is highly tailored and interactive. This session will feature a live demo of MORE, and discuss the program's goals, strategies, and lessons learned.

The Cart Before the Horse: Why a disease management program is incomplete without also addressing mental health issues.
Andrew Bertagnolli, Ph.D., Care Management Consultant, Kaiser Permanente
Steve Schwartz, Ph.D., Research Director, HealthMedia, Inc.
Wednesday, May 13th - 1:00-2:00 PM
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A chronic condition can put the most grounded individual on edge—a life-threatening condition can push an individual over the edge. Depression, insomnia, and stress are possible co-morbids of any chronic condition. Left unaddressed, they can impede effective condition management. Outcomes of Kaiser Permanente's membership revealed that many participants enrolled in disease management programs were also suffering from mental health issues. Learn how KP addressed these issues and enhanced outcomes in their disease management programs.

Sleeping Under the Stars: Eye-opening results from a randomized control trial using an online insomnia intervention.
Benjamin Wiegand, Ph.D., Senior Director, Research & Development, Johnson & Johnson
Wednesday, May 13th - 2:15-3:15 PM
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Insomnia is a very costly problem, with a powerful impact on both medical outcomes and workplace productivity. Cognitive-behavior therapy (CBT) helps insomniacs make lasting changes in sleep habits. In a controlled outcome study, those who used HealthMedia's online CBT program experienced significant improvements not only in sleep quality and duration, but also in daytime functioning and emotional well-being.

Double Trouble: The impact of behavioral health issues on chronic condition management.
Rich Bedrosian, Ph.D., Director of Behavioral Health Science, HealthMedia, Inc.
Wednesday, May 13th - 3:30-4:30 PM
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Research consistently shows that behavioral health problems, such as depression and insomnia, are major drivers of health care costs and low productivity. Factors such as social stigma limit treatment access. Employers are paying a high price for these problems, but aren't doing enough to address them. This presentation demonstrates how internet-based screening and intervention can address behavioral health problems on a wide scale. Outcomes from an employer initiative will be presented that show significant improvements in symptoms and dramatic reductions in lost productivity.

Binge Eating Bandit: Why binge eating steals from the efficacy of a weight management program.
Janet Banaszak, Clinical Preventionist, Highmark, Inc.
Rich Bedrosian, Ph.D., Director of Behavioral Health Science, HealthMedia, Inc.
Thursday, May 14th - 10:15-11:15 AM
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There is a sneaky bandit that most weight management programs overlook and it's called binge eating disorder (BED). Many of us have encountered binge eating in our own weight battles. When we acknowledge it, we realize that it is one of the causes that undermines a weight-loss program. Because of its close association with obesity, binge eating is a hidden driver of medical costs and lost productivity. It is estimated that 10 percent to 15 percent of mildly obese people have BED, and 25 percent of extremely obese people have BED. Learn how Highmark integrated a binge eating intervention into their weight management offering.

A Needle in a Haystack: Uncovering and addressing behavioral health issues in an employee population.
Panel: Stephen Melek, Principal and Consulting Actuary, Milliman, Michael Golinkoff, Ph.D., MBA, Chief Clinical Officer, Aetna Behavioral Health, Pamela Greenberg, President, American College of Mental Health Administration, Jennifer Bowser, Health & Wellness Manager, Sciele Pharma. Moderated by Rich Bedrosian, Ph.D., Director of Behavioral Health Science, HealthMedia, Inc.
Thursday, May 14th - 11:30-12:30 PM
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Today's world has everyone on edge. Even if they don't outwardly present, employees are struggling with insomnia, depression, and stress on the job. Behavioral health disorders are often under diagnosed and under treated, causing a negative effect on health and productivity. This panel of leading behavioral health experts will help you implement strategies for your company and provide best practices in uncovering and addressing them.