Engage Seattle 2010: A Conference To Experience - May 4-6, 2010

Dan Greden, Head, eHealth Product Management

Aetna

Wednesday, May 5, 1:00-2:00 pm

As the legend goes, the Pied Piper played his flute to draw an entire community out of their homes and lead them straight out of town. What if it were just that easy to draw your members out and lead them to the health program they need? It can be — just ask Aetna.

Digital Health Coaching has become the virtual Pied Piper of the 21st century, attracting members you didn't even know you had into programs that can positively improve their health and wellbeing and your population health outcomes at the same time. Strong results from Aetna and its leading plan sponsors reveal that overlooked populations are using the internet to address health-related issues, taking online health risk assessments, and using Digital Health Coaching sessions to make positive lifestyle changes and better self-manage chronic conditions. Sounds like our digital tune is music to their ears, and that's no fairy tale.

Greg Hess, MD, MBA, MSC, Vice President for Health Economics and Outcomes Research

SDIHealth

Steve Schwartz, PhD, Director, Research

HealthMedia, Inc.

Wednesday, May 5, 2:15-3:15 pm

What do you get when you introduce a digital solution to the universally costly problem of medication non-adherence? You get a truly revolutionary approach the industry wants to learn more about. Using the power of behavior science technology to analyze, segment, and interpret patient data, a new approach that could help to turn the tides is quickly emerging.

Join us to see how SDIHealth, a leader in health care analytics, and HealthMedia® are joining forces, marrying longitudinal consumer data with behavioral and psychosocial data that has the potential to produce sustained improvements in medication adherence — reducing associated health care costs including improved ROI, productivity, and medical claim costs.

Teresa Taylor-Dusharm, MS, Director

Nicole Martel, MSPH, CHES, Senior Manager

Advocate Health Care

Wednesday, May 5, 3:30-4:30 pm

Glinda the Good Witch told Dorothy in an age-old classic movie, "there's no place like home." There's a similar mantra in the health care world around the Patient Centered Medical Home (PCMH). A growing recognition and demand for a PCMC model is happening among care providers and patients alike. Many see PCMH as a revolutionary way to improve the doctor-patient relationship — and as a means to lower health-care spending by sharing information between providers and removing the costs associated with repeat and duplicative services.

Digital Health Coaching programs are being integrated into several PCMH platforms nationwide. Learn about the design, strategy, and key components behind a successful PCMH.

Cheryl Matheis, Senior Vice President, Health Strategy

AARP

Thursday, May 6, 10:15-11:15 am

As employees age, their health and productivity support needs change, and if not properly managed, can have a significant economic impact on health-care costs and job efficiency. How do you help keep a booming Boomer workforce engaged and motivated to maintain a healthy state of mind and health? Tell them you want to help them live healthier and feel younger — be their partner in their quest to slow the aging process and enjoy the people and passions they love most in this world.

An important and talented resource for organizations, mid-aged workers bring a wealth of industry knowledge and fervent work ethic to their careers. As an employer, you will learn proactive and preventive measures to keep these valuable resources healthy, and you'll find out how to address issues such as high cholesterol, hypertension, and diabetes management.

Janelle Wesloh, Director, Recovery Management

Hazelden

Thursday, May 6, 11:30 am-12:30 pm

Every day, people all over the world are using Hazelden's MORE (My Ongoing Recovery Experience), a digital health coaching session supporting Hazelden patients in their ongoing personal battles with substance abuse and addiction. Now, Hazelden and HealthMedia® are joining forces on NAVY MORE, a program specifically designed for the US Navy's brave men and women both abroad and at home. The Navy is hoping to achieve the same outstanding outcomes around addiction and recovery achieved by MORE participants. In this session, we will reveal the intelligence behind how the Navy plans to effectively ship this program out along with its unique tools and comprehensive support structure to achieve success with long-term recovery.

Mary Jo Cartwright, Vice President, Business Development

HealthMedia, Inc.

Alexandra Drane, President and Co-Founder

Eliza

Wednesday, May 5, 1:00-2:00 pm

Imagine if you could carry your digital health coach around in your pocket, tuck it in your purse or even have access in your car, like your cell phone — available anytime, anywhere when you need your coach most. HealthMedia® has developed its first app that brings this new mobile technology to life — an iPhone® app that integrates with our Digital Health Coaching sessions. Learn more about this exciting new technology and how people everywhere are adopting and adapting it into their lives.

Fikry W. Isaac, MD, MPH, FACOEM, Executive Director of Global Health Services and Chief Medical Officer

Wellness & Prevention, Inc., a Johnson & Johnson Company

Gary J. Frost, PhD, Senior Advisor for Planning and Policies

Canyon Ranch Institute

Wednesday, May 5, 2:15-3:15 pm

Dr. Frost will present an overview of the holistic approach to Health & Wellness that has been developed at Canyon Ranch. This integrative approach focuses on the physical, mental & spiritual aspects of the individual. The highly experiential program creates an environment for each guest to improve their health through lifestyle behavioral changes. A number of learning models are employed into the Canyon Ranch paradigm, and will be discussed. An engaging case study utilizing new imaging methodologies will be demonstrated as one example of life at the Ranch.

Lori Huss, Director of Health Operations

SHPS, Inc.

Wednesday, May 5, 3:30-4:30 pm

What happens when you combine two really good things together? Something even better is born: Think peanut butter and chocolate, Astaire and Rogers, Lennon and McCartney. Imagine how tragic it would be if one had never met the other. Today, large US employers are combining digital and telephonic health coaching to create a new super coaching hybrid to support their organization in positive lifestyle changes, increased productivity, and decreased medical costs.

In this session, SHPS, a leading provider of health advocacy and benefits solutions, will share their experience with integrating participant responses from the HealthMedia® Succeed™ online Health Risk Assessment and Digital Health Coaching program data, with a telephonic coaching strategy. By identifying and targeting high-risk individuals with tailored messaging via the web and phone, SHPS has seen significant outcomes improvements across the health care continuum.

Fikry W. Isaac, MD, MPH, FACOEM, Executive Director of Global Health Services and Chief Medical Officer

Jennifer Bruno, Director, Strategic Account Management

Wellness & Prevention, Inc., a Johnson & Johnson Company

Thursday, May 6, 10:15-11:15 am

Have you solved the current health care crisis yet? Have you figured out the impact of chronic illnesses on health and productivity? Are you doing the right things to connect the dots between your health and wellness programs, employee productivity and performance? This session will help you navigate through uncharted waters, drawing from more than 30 years of learnings at Johnson & Johnson, a highly regarded leader in this arena. Johnson & Johnson has continuously sought out best-in-class strategies for its employee health programs, building a foundational Culture of Health that is integrated throughout their businesses. Come hear how to effectively create your own Culture of Health and learn how to bridge the gap between health, productivity and your business.

James Hardy, SVP, General Manager

McKesson Health Solutions

Thursday, May 6, 11:30 am-12:30 pm

We all hope that the economy will improve, that health care reform will have all the right stuff to make a positive impact, and that all nations across the planet will commit to a better, greener environment. But when you're captaining the health care services strategy ship carrying the wellbeing of nearly 4 million, hope does NOT float the boat. Come hear how McKesson teamed up with a jumbo employer to deliver a truly innovative population health strategy — in which Digital Health Coaching is a foundational component — to millions of employees.

Barbara Pelletier, MS, RD, Director, Health and Wellness

Baystate Health

Steve Schwartz, PhD, Director, Research, HealthMedia, Inc.

Wednesday, May 5, 1:00-2:00 pm

Each year more and more employers try to motivate employee participation in health and wellness programs with cash incentives alone. Although cash is a powerful tool to boost participation, it may fall short for yielding long-term engagement. When it comes to effective behavior change, an individual's internal or "intrinsic" motivators may be more critical to maintain staying power than "extrinsic" ones such as cash incentives because they get to heart of what a person values most.

Baystate Health, one of the Top 100 Integrated Health Care Systems in the country developed a health and wellness promotion campaign that combined both an intrinsic component with a modest cash incentive. Participation rates remained strong and Baystate saved some precious cash resources. Come learn about this exceptional campaign that features a unique video Baystate created called, "What Inspires You?"

Jennifer Grana, Director Health Promotion

Wendy Vida, RD, Western Region Manager

Highmark, Inc.

Wednesday, May 5, 2:15-3:15 pm

Highmark Blue Cross Blue Shield, one of the largest health plans in the United States, delivers a unique population health strategy to their clients. Health@Hand, Highmark’s newest approach to health and productivity management, integrates wellness programs, care and case management services, productivity management and detailed reporting to provide a data driven approach to manage health risk and costs. As part of this comprehensive strategy, clients receive a Clinical Intervention Plan that defines a multi-year strategy with customized, tailored interventions to meet goals, improve employee health and productivity and manage costs. This discussion will focus on how HealthMedia Digital Health Coaching programs assist in the success of Highmark’s Health@Hand. In addition, learn about other Highmark strategies for population health that differentiate them in the marketplace.

Bob Salter, Director, Employee Health Services

Bethany Thayer, Manager, Wellness Programs & Strategies

Center for Health Promotion and Disease Management

Henry Ford Health System

Wednesday, May 5, 3:30-4:30 pm

We don't give up and we certainly don't give in. We keep plugging away, it's the Michigan way. We know in order to improve we roll up our sleeves and keep on keeping on. Like the man Henry Ford once said, "Don't find fault, find a remedy," Henry Ford the hospital system continued year over year to hone and deliver a successful employee wellness and prevention strategy, which includes the HealthMedia® suite of Digital Health Coaching programs.

To understand the best package for engaging their population, HFHS recently launched an incentive program to reward participants for engaging in these programs, including Health Alliance Plan's (HAP) engagement program and the HealthMedia® Succeed™ Health Risk Assessment. The hospital's hard work paid off. They not only saw significant spikes in HRA enrollment — from 889 participants in 2005 to 5,936 participants in 2009, but after long-term experimentation, they learned which incentive and Digital Health Coaching programs best fit the bill for their population.

Dan Greden, Head, eHealth Product Management

Aetna

Peter Hayes, Former Director of Associate Health & Wellness

Hannaford Supermarkets

Thursday, May 6, 10:15-11:15 am

There comes a time when an employer or health plan either has to take a road less traveled to address the costly and difficult task of improving lifestyle and behavioral health issues of their population, or continue to walk the same walk and talk the same talk, leading back to the same old problems. But more and more, progressive organizations are recognizing that participant engagement and the overall user experience are the keys to success. Hannaford Supermarkets is an example of an employer who leveraged health promotion and participant engagement to reap Strategic Dividends. Aetna, the nation's third largest health insurer, is an example of a health plan that used their understanding of the customer's health and wellness objectives, corporate objectives, culture, and barriers to improve their ability to engage participants.

In the fall of 2009, Aetna launched HealthMedia® Digital Health Coaching programs to more than 5 million members. To their delight, within three months of launch, participation rates exceeded what had taken THREE YEARS to achieve with a previous vendor! Learn how Aetna is making Digital Health Coaching the foundation of next-generation care management.

Ann Baker, MPH, RD Director, Clinical Programs

Andy Hetzel, Vice President, Corporate Marketing & Communications

Blue Cross Blue Shield of Michigan

Thursday, May 6, 11:30 am-12:30 pm

Imagine delivering the right message at the right time to maximize participation, lower costs and boost healthy outcomes. Large health plans face the issue of information overload with both members and employer groups across disease management and wellness programming. Getting members and participants to read and act on all of the information given to them is a Herculean task.

Come hear how Blue Cross Blue Shield of Michigan (BCBSM), using the HealthMedia® Connect™ recruitment and participation solution, and the innovative resources of StayWell Custom Communications, has effectively positioned their online and print communications via the StayWell Engage™ online portal. This has resulted in remarkable outcomes for over 20,000 health risk assessment participants.

Thomas Parry, PhD

President and CEO, Integrated Benefits Institute (IBI)

Jonathan Gelfand, Director, Health and Wellbeing

Hess Corporation

Dawn Weddle, Wellness and Behavioral Health Manager

Navistar

Gary Billotti, Global Leader, Health & Human Performance

Dow Chemical

Wednesday, May 5, 1:00-2:00 pm

An energized, healthy, and productive workforce has simply become an economic imperative for employers today. But understanding how poor health and productivity can drain an economic budget's battery continues to be a struggle for many. Harder still, how do you know if your population health initiatives are charging up employee productivity or just letting it fizzle? Want answers and real-life quantifiable solutions? Come hear from some of the industry's best and brightest as they reveal key insights and strategies that will energize your organization and your bottom line for years to come. They'll just keep going and going and going and going….

Ron Goetzel, PhD, Research Professor and Director

Emory University, Institute for Health and Productivity Studies

Vice President of Consulting and Applied Research

Thomson Reuters

Wednesday, May 5, 2:15-3:15 pm

Demand for and innovation of electronic communication channels in the business world continues to rise. Allowing for real-time communication, instantaneous transactions, and mass delivery at the click of a button, e-communications are virtually taking over the way the world does business. But when it comes to health care, many organizations are behind the ball.

A recently published study of employees at 14 large Kansas City-based employers provides insight into the needs and wants of employees concerning the communication methods of employer-sponsored health and wellness programs. The largest group of employees (82.1 percent) preferred email and web-based programs at work, while only 6 percent preferred to receive health information via the telephone.

Ron Goetzel, a nationally recognized expert in large-scale evaluations of health promotion, disease prevention, demand, and disease management programs, will address this and other results of this newly published study that will surprise and intrigue anyone who struggles with helping employees improve unhealthy lifestyle behaviors in the workplace.

Paul Wallace, MD, Medical Director for Health and Productivity Management Programs

Kaiser Permanente, Senior Advisor

Avivia Health

Wednesday, May 5, 3:30-4:30 pm

The Disease Management industry has traditionally focused on the impact of the "Big 5" chronic conditions to direct medical costs. However, insights around indirect costs and co-morbid, co-behavioral issues have completely changed the picture of what conditions and risks are causing the greatest economic burden for employers and health plans today.

Dr. Paul Wallace will speak about key insights that are shaping Kaiser Permanente's person-centric approach to population health that incorporates technology, engages participants, reduces costs and delivers improved health and productivity for their members.

Ruth Streigel-Moore, PhD

Montana State University

Richard Bedrosian, PhD, Director, Behavioral Health

HealthMedia, Inc.

Thursday, May 6, 10:15-11:15 am

While the world focuses on people suffering from anorexia and bulimia, the bigger issue eating away at your health care budget is actually Binge Eating Disorder (BED) — more prevalent than anorexia and bulimia combined. Because BED contributes to obesity and other serious health problems, it is imperative that obesity management programs effectively address it. This session will shed light on this silent disorder, the relationship between obesity and binge eating, and how Digital Health Coaching programs for BED can help health plans and employers recoup millions of dollars in lost productivity and medical expenses annually, and achieve lasting, positive weight management results.

Andrew Bertagnolli, PhD, Program Coordinator, Care Management Institute

Kaiser Permanente

Lauren Rappaport, Account Manager

Clarian Health

Martha M. Funnell, MS, RN, CDE

Research Investigator Dept. of Medical Education University of Michigan Medical School

Thursday, May 6, 11:30 am-12:30 pm

Serial profit killers? Budget mass murderers? Repeat offenders?! If that sounds overly graphic, you should know that when it comes to issues like high blood pressure, diabetes, depression and high cholesterol, the impact on your employees and your bottom line is much bigger and more dangerous than you think. Hiding in the shadows and lurking around every corner, these bad guys are ready to slash into your profits whenever and wherever they can.

The good news? You can often apprehend these health criminals long before they do harm to your business and/or the lives of your employees and members. Come hear how top health plans carefully studied the scene of the crime and did some top-notch detective work to find out how these conditions were impacting their population. They followed the clues provided by a Digital Health Coaching solution and cracked the case.

Michael Addis, PhD, Professor

Clark University

Wednesday, May 5, 1:00-2:00 pm

Recent studies have shown that men are far less likely than women to engage in health awareness, prevention, and care. Many men also learn to experience, express and respond to problems in their lives differently than women. With cancer and heart disease being two of the leading causes of death in men, early detection, regular doctors visits, and lifestyle changes could significantly improve long-term wellness and disease management. The same is true for mental health care where men face additional challenges related to stigma and other obstacles to awareness, prevention, and treatment.

This session, led by a leading expert in the psychological study of men and masculinity, will address barriers and challenges surrounding engagement and participation in preventive health care, and will reveal effective strategies employers and health plans can use to tackle these male-specific barriers and improve total-population health on Planet Earth.

John Riedel, MPH, MBA, President

Riedel & Associates

Wednesday, May 5, 2:15-3:15 pm

In today's competitive global economy, there's widespread pressure to improve ROI from capital assets to human capital investments. Some organizations that are laser-focused on effective management of capital assets aren't paying enough attention to the human capital in their organization. It just hasn't sunk in that the productivity and health of their workforce is far more important than a well maintained copy machine.

Although there are many instruments for measuring productivity impairment, market acceptance of the impact of absenteeism and presenteeism on an organization's profit margin is still very low. More and more, leading health care experts are telling health plans and employers that ignoring productivity in today's competitive market is nothing short of fatal. Hear two leading experts speak on this crucial health care topic.

Chris Jordan, MS, CSCS, NSCA-CPT, ACSM HFI/APT, Vice President of Facilitator Training, Director of Fitness

Human Performance® Institute

Wednesday, May 5, 3:30-4:30 pm

In order to get better gas mileage, you make sure that your car goes in for regular maintenance checks. If your car doesn't function properly, it won't be able to make the best use of the gas that you put into it. Regularly scheduled tune-ups and oil changes enable your car to perform as well as it can. It's the same for the human body: Managing energy and increasing physical activity will help drive better performance.

If you're trying to get better mileage from your daily life, you may want to look at the way you're driving. Chris Jordan will explore simple fixes to the daily routine that incorporate physical activity for better health, increased energy and improved performance.

Raquel C. Malo Garzon, MS, RD, LD/N, Vice President of Executive Training, Director of Nutrition

Human Performance® Institute

Thursday, May 6, 10:15-11:15 am

Your training mission: Become a strategic eater for maximum energy and minimal fat storage. Your Trainer: Raquel Malo, Performance Coach at the Human Performance® Institute. If you choose to accept this mission you will be energized, maximized, and rejuvinized. Complete the Mission!

Energy equals oxygen plus glucose. Join the Human Performance® Institute, a leader in energy management technology, for a look into the power of food and its connection to generating energy. Discover the top 10 performance foods and how to eat strategically to sustain energy and productivity over time.

Gerri Burruel, Director of Benefits

McKesson Corporation

Thursday, May 6, 11:30 am-12:30 pm

OUCH! My profits are hurting. No wonder: There's a royal pain in the backs of your white collar population that's breaking your bank. Back pain is an acute source of chronic lost productivity and injured profits. McKesson Corporation, the largest health care company in the world saw their own population suffering from this issue, and decided to launch the HealthMedia® CARE™ for Your Back Digital Health Coaching program into their health programming portfolio.

After only 90 days, McKesson's population found relief. At three months, 89 percent of participants reported improvement in their ability to prevent back pain, while 82 percent reported an improvement in their ability to effectively manage it — all resulting in a projected productivity savings of $3,720 per participant per year. Hear the full story and McKesson's effective strategy for this program in this session.

Donald Fischer, MD, Senior Vice President and Chief Medical Officer

Highmark, Inc.

Wednesday, May 5, 1:00-2:00 pm

As the US Congress continues to debate the best plan for health care reform, Dr. Donald R. Fischer, Chief Medical Officer for Highmark Inc., will present the unique opportunities for health plans to proactively respond to legislation while still providing Americans the best care possible. A leader at one of the country's largest health plans, Dr. Fischer has not only recognized how new technology and innovation are key to improving health and wellness; he has helped implement several programs for Highmark patients and physicians, including a pay-for-performance incentive program, which rewards physicians and hospitals for better health outcomes.

Join Dr. Fischer for a presentation and discussion about the roles innovative technologies, health promotion and disease prevention play throughout the health care continuum — and how they will help prepare health plans in the long-term.

Pamela Greenberg, MPP, President and CEO

The Association of Behavioral Health and Wellness (ABHW)

Richard Bedrosian, PhD, Director, Behavioral Health

HealthMedia, Inc.

Wednesday, May 5, 2:15-3:15 pm

Passage of mental health parity legislation has triggered anxiety among employers regarding its impact on their health care costs. To make matters worse, ambiguities in the legislation have led to uncertainty about how the law will be enforced. Whatever the outcome, continuing with the current approach to mental and behavioral health care may be even costlier to employers, since it tends to leave those who need the most help out in the cold.

Digital Health Coaching provides an innovative, scalable, cost-effective alternative to traditional care. By removing many of the stigma-related barriers to treatment, it presents opportunities to provide support to millions of employees who are suffering silently. This session will provide you with clarity on the legislation and reveal innovative solutions beyond traditional services.

Michael O'Donnell, PhD, MBA, MPH

Editor-in-Chief and President, American Journal of Health Promotion

Chairman, Health Promotion Advocates

Wednesday, May 5, 3:30-4:30 pm

Health promotion provisions were integrated into many aspects of health care reform legislation. These provisions have the potential to accelerate the growth of health promotion by a decade. Some of the policies will impact the daily operation and funding of workplace health promotion programs and the spread of programs among employers. Key provisions and their impact on the operation of workplace health promotion programs will be reviewed.

Panelists from the track sessions moderated by:

Donald Fischer, MD

Senior Vice President, Chief Medical Officer

Highmark, Inc.

Thursday, May 6, 10:15-11:15 am

It's the hottest topic out there and everyone has their view. Hear from an esteemed expert panel about their take and positions on health care reform. Our panelists represent the often-differing viewpoints of employers, health plans, not-for-profits and powerful constituent groups. Here's your chance to ask the questions you've always wanted to, but didn't know whom to ask.

Thomas Parry, PhD

President and CEO

Integrated Benefits Institute (IBI)

Thursday, May 6, 11:30 am-12:30 pm

Next to the federal government, the workplace is where most people get their benefits and in many cases health and wellness services. It’s time to look at healthcare reform from the employer’s perspective regarding their activities to actually improve the health of their workforce and to understand the outcomes of those efforts — what real healthcare reform should be about. Thomas Parry, PhD, President and Chief Executive Officer of the Integrated Benefits Institute, will draw upon IBI’s newest research with 480 employers and examine what goals employers are trying to achieve, how they are measuring outcomes, and what difference it all makes to their businesses.

Dr. Parry will share his insights and the latest evocative research by IBI. Most recently, Dr. Parry directed research on a study analyzing the impact of linking medical care and disability data, and research on how Chief Financial Officers link workforce health to business outcomes. He also was principal investigator on a national survey of current employer programs and future employer plans to manage health and related productivity.