Imagine All the People: Communication techniques for the 21st Century and beyond
Presenter: Vic Strecher, PhD
Founder, HealthMedia, Inc.
Who Should Attend?
Health educators, public health professionals, nurses or anyone interested in learning about effectively communicating health messaging in a creative manner.
Dr. Strecher, the founder of HealthMedia® and a world-renowned visionary in the field of tailored communication and human interaction, will discuss how the latest breakthroughs in social media and technology can be applied to health care. Innovations in "e-health" include mobile devices, social networking, blogs, electronic medical records and the latest updates in personalized Digital Health Coaching. Dr. Strecher's insights will help you drink effectively from the fire hose, and guide the social and digital media revolution to achieve your goals in a powerful and cost-efficient way.
What's The Story Morning Glory? Winning the story war
Presenters: Kevan Kjar, Founder and CEO
Mitch Pendleton, Senior Consultant
ThreeQuest
Who Should Attend?
Sales, marketing or management staff of any organization that provides HealthMedia® solutions to customers. Additionally, HealthMedia® partners, health plans and specialty/managed market clients.
Are you losing your story war? Is your company losing business to inferior products? Are your customers going away confused or unconvinced at your latest offering? Or are your employees slow at embracing an important corporate initiative? If so, you just might be losing the story war. Your business is like a courtroom; he who tells the best story wins. But what exactly does it mean to "tell your story?" Many believe "story" to be more art than science. But what if you could apply proven techniques and principles to your story, your unique value proposition, and do it repetitively? Imagine winning the business you deserve; imagine your customers "getting it" and then telling others your story; and imagine your employees being the germ seed of positive change for your company. Story is all about unique value and purpose, and then being able to deliver it in a way that "sticks" (and that’s typically not a PowerPoint slide). Join Kevan Kjar, Story Strategist and Founder of ThreeQuest, a brilliant company that helps leading organizations create and deliver Stories That Win with Skills That Win. You will find fresh ideas and gain new skills to create and tell your stories with newfound passion and persuasion, and most importantly, win your story war.
Nobody Does it Better: Best practices for participation
Presenter: Missy Popp-Lloyd, Director, Participation Strategy
HealthMedia, Inc.
Who Should Attend?
Client-facing support staff such as account management and their department heads for any clients who offer HealthMedia® programs to third-party organizations. Employer groups will also find value in this workshop.
Achieving participation and engagement in health management programs is the Holy Grail. But often your members and employees think they don't have time, or are not motivated, to participate. HealthMedia® has spent years perfecting strategies that help our clients achieve their participation goals, including a brand new digitized discovery tool that will save you time while delivering important insights into your customers' culture. We will also review our updated "train the trainer" best practices course. You will take away an action plan to achieve breakthrough participation, leading to more engaged and healthier members and employees.
Presenters:
Rachael Strecher and Josh Berer, Documentarians
Danielle Giuseffi, Research Associate, HealthMedia, Inc.
Will Marre', Performance Coach, Human Performance® Institute
Who Should Attend?
Health educators, public health professionals, nurses or anyone interested in learning about effectively communicating health messaging in a creative manner.
"Participating" in a wellness program may get you a $25 gift card. Being truly ENGAGED can transform your world! Sure, incentives are important, but the secret to lighting a lasting fire is less about money and more about making an emotional connection. The great news? You don't need a psychiatrist, Dr. Phil or Oprah to do it.
In this inspiring session, you will hear three different perspectives from talented and masterful story-tellers as they speak to the power of story and how it can engage your employee and member participants in their health through more personal and meaningful connections. Part photo and film journalism, part performance and mission training, and part behavioral science experience mapping, you'll see the art of designing stories to engage hearts and minds.
Solid Gold: Selling the value of HealthMedia® Digital Health Coaching
Presenter: Don Turner, Director, Sales Operations
HealthMedia, Inc.
Who Should Attend?
Sales, marketing or management staff of any organization that provides HealthMedia® solutions to customers. Additionally, HealthMedia® partners, health plans and specialty/managed market clients.
You've heard the questions time and time again: "So what exactly is Digital Health Coaching?" "How is it different?" "What can it do for me?" To be frank, not everyone gets it. HealthMedia® Digital Health Coaching is unlike anything else in the market today. You've got a goldmine, but how can you best articulate its value to your organization's decision makers, your customers or other key stakeholders? For many this is easier said than done when you realize the depth and sophistication of Digital Health Coaching and it's potential. Returning from last year due to an overwhelming response, this workshop will arm you with insights gained from speaking and working with thousands of people both inside and outside the population health industry around the world. Led by Don Turner of HealthMedia®, this working session will help you discover a heightened sense of appreciation for the value of Digital Health Coaching and learn simple yet powerful messaging strategies to apply what you've learned for your organization and customers.
Simply the Best: An action plan for client customers
Presenter: Missy Popp-Lloyd, Director, Participation Strategy
HealthMedia, Inc.
Who Should Attend?
HealthMedia® partner clients.
This goal-setting workshop will allow for creative brainstorming with HealthMedia® staff and the tools and resources your HealthMedia® solutions provide. We will identify and discuss the importance of goal-setting, identifying a plan and using data to drive an actionable plan for your customers.
Get Your Motor Runnin': Your action plan to go
Presenters: HealthMedia® and Human Performance® Institute Team
Julie O’Brien, Manager, Participation Planning, HealthMedia, Inc.
Sarah Hoerauf, Senior Manager, Tailored Media Group, HealthMedia, Inc.
Amy Bank, Business Analyst Manager, HealthMedia, Inc.
Tom Steppe, Director, Professional Services, HealthMedia, Inc.
Sandi Green, Channel Enablement Manager, HealthMedia, Inc.
Jennifer Lea, Performance Coach, Human Performance® Institute
What a conference! You just had an incredible 2-day experience. You're re-energized, armed with new ideas and skills, and you're totally fired up! So now how are you gonna REALLY take what you've learned and apply it back at the shop? You can do it, and we're gonna help. Join us for this dynamic closing workshop session where we've assembled a top- notch pit crew ready to help summarize key takeaways and arm you with a simple roadmap and action plan that you can start on tomorrow. This ain't your standard production line post-conference workshop; you're gonna leave us souped up, tires squealing, and all revved up. Ladies and gentlemen, start your engines!
Power-Pack: Corporate Athlete® Mini-Course
Presenters: Human Performance® Institute Team:
Jim Loehr, PhD, Founder, Human Performance® Institute
Raquel Malo Garzon, Director of Nutrition, Human Performance® Institute
A mini-workshop of the Corporate Athlete course. Learn about the Power of Story, nutrition and energy management and fundamentals of the mind, body connection.
Speakers and times may be subject to change.
Click here to begin your conference registration.
Become A Sponsor NowHigh visibility. High impact. Make a lasting impression on the industry movers and shakers attending this year's conference.