HealthMedia, Inc. today announced it has been selected by RedBrick Health to deliver scalable, web-based behavior change interventions as part of RedBrick Health’s Consumer-Owned Health solutions. RedBrick Health will offer HealthMedia’s full suite of online behavior change interventions including health and wellness, disease management, and behavioral health programs such as depression and insomnia. RedBrick Health’s solution includes a phone-based component in addition to HealthMedia’s online interventions.
“HealthMedia shares in RedBrick Health’s mission of empowering individuals to manage and maximize their health,” said HealthMedia President and CEO Ted Dacko. “Our partnership with RedBrick Health brings our proven, award-winning behavior change interventions to those seeking innovative and cost-effective solutions that are tailored to the needs of each individual.”
RedBrick Health enables individuals to take ownership of their health by connecting their behaviors to the financial impact of those behaviors. This is achieved through health care financing that links premiums to healthy behaviors, personally relevant health maps that drive participation, coaching and independent advocacy that supports ownership and helps consumers navigate the all-too-complex world of health care. Employers get a defined contribution, equitable solution that engages employees in their health. Employees experience improved health and greater control of their health care spending. Adding HealthMedia’s programs to their solutions will provide RedBrick Health consumers with industry-leading online behavior change programs to help individuals maintain healthier and more productive lives – leading to reduced health risks and lower costs.
“We selected HealthMedia based on the depth and breadth of their online interventions, research driven clinical focus, and appetite for innovation,” said Abir Sen, Chief Strategy Officer of RedBrick Health. “Our partnership will help us provide our customers with sophisticated programs that enable wellness and healthy behavior.”
As employers move toward defined contribution strategies, RedBrick Health and HealthMedia solutions will help employees take more personal responsibility and ownership of their health.
About RedBrick Health
RedBrick Health, a health services company headquartered in Minneapolis, was founded in 2006 to lead the transition from employer-sponsored health care to Consumer-Owned Health. RedBrick Health uses financial tools and incentives, a customized Personal HealthMapSM, and independent customer advocacy to generate greater individual responsibility, long-term lifestyle changes and substantial return on investment. RedBrick Health focuses its services on large companies and their employees. For more information visit: www.redbrickhealth.com.
About HealthMedia, Inc.
HealthMedia, Inc. is the global leader in scalable behavior change interventions with outcomes. HealthMedia’s proven outcomes increase compliance, reduce medical utilization, and increase productivity— boosting profitability for health plans, employers, pharmaceutical companies and behavioral health organizations. A fusion of their own unique technology and proven behavioral science, HealthMedia delivers individually tailored behavior change interventions for health and wellness, disease management, behavioral health and medication compliance. Clients include Kaiser Permanente, UPS, Johnson & Johnson, GSK and eight Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, Corphealth, Health Dialog, Wellsource and SHPS. For more information visit www.healthmedia.com.
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