Ann Arbor, MICH. – April 25, 2012 – Wellness & Prevention, Inc., a Johnson & Johnson company, has expanded its relationship with Capital BlueCross by offering four additional Digital Health Coaching programs to its members.
The addition of programs for diabetes, back care, binge eating, and physical activity brings the total number of programs from the Wellness & Prevention suite of HealthMedia Digital Health Coaching solutions available to help Capital BlueCross members to 14. Capital BlueCross also offers programs for weight loss, smoking cessation, depression, stress, nutrition, insomnia, chronic pain management, high cholesterol, high blood pressure, and chronic condition management.
Capital BlueCross has provided Wellness & Prevention Digital Health Coaching programs to its members since 2008. As part of the process, participating members are asked to complete a health risk assessment questionnaire, which in turn generates a wellness action plan that targets their most important health needs. Members are then connected to one or more programs to help them improve their health.
Digital Health Coaching combines advanced technology with strong behavioral science to aid individuals in better managing their own health. The programs are designed to emulate a live health coaching session and are highly personalized, tailored to the unique needs of participants, scalable to a population of any size, available 24/7, confidential, and cost-effective to deliver. This approach leverages multi-disciplinary clinical expertise and evidence-based behavioral change models to create personalized tools and resources to help each participant achieve specific health goals.
“Helping members better manage their health is a priority for health insurers,” said Sanjay Gupta, President of Wellness & Prevention, Inc. “We look forward to offering Capital BlueCross members additional Digital Health Coaching programs to help them address their health management needs.”
“It is very important to Capital BlueCross that we play a significant role in keeping our members healthy, while helping to reduce cost trend, increase quality and improve satisfaction,” said Kelly Shreve, manager of Health Education and Wellness. “Programs that are personalized and tailored to specific health needs help us to accomplish this goal, and we are fortunate to have Wellness & Prevention, Inc. as a partner in this process.”
About Wellness & Prevention, Inc.
Wellness & Prevention, Inc., a Johnson & Johnson company, helps organizations renew the health, energy, and performance of their employees and members, and offers an integrated portfolio of solutions to cover the full spectrum of population health – from wellness and prevention, to behavioral health, and chronic disease support. These solutions include culture of health assessments and programs, on-site health screenings, energy for performance training, health risk assessments, user portals, incentive solutions, digital health coaching, telephonic coaching, on-site health coaching, participation & engagement strategies and programs, outcomes reporting and data analytics. Wellness & Prevention solutions are supported by a unique, integrated and scalable approach designed to help lower healthcare costs, drive business performance, and enhance employee satisfaction and success.
www.healthmedia.com/health_plans -- For Health Plan solutions
www.wellnessandpreventioninc.com – For Employer solutions
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