Behavioral Science
From the beginning, HealthMedia has worked closely with the University of Michigan Center for Health Communications Research (formerly Health Media Research Lab) to put the latest in behavioral science theory into practice.
Developed internally by our staff of experts including physicians, psychologists, nutritionists, smoking cessation experts, epidemiologists, dietitians, exercise physiologists, and behavioral scientists, HealthMedia’s suite of products delivers remarkable, measurable results due to our extensive integration of evidence-based national guidelines, US Preventive Task Force, and cognitive-behavioral constructs such as:
- Health Belief Model
- Theory of Reasoned Action/Theory of Planned Behavior
- Social Cognitive Theory
- Self Regulation Theory
- Transtheoretical Model
- Motivational Interviewing
- Solution-focused Therapy
- Individualized Treatment
- Motivation and Self Efficacy Matrix
The use and impact of these models in our web interventions effectively promotes the kinds of positive, lasting behavior change that, in the past, was only obtainable in a costly counselor session.